About payment processors

If an online casino has an affiliate program, it would certainly need a payment processor. It is used to pay its affiliates their commissions. A payment processor acts as a mediator between the merchant and advertiser. It also manages the transactions of commission payments. The merchant is the affiliate here and the advertiser is the online casino that the affiliate is promoting.

Generally, payment processors work 24/7 and specialize in catering to the online businesses. The best examples of such businesses are the many online casinos that promote their services through affiliate programs. The payment processors facilitate transfer of funds to the affiliates’ accounts. It is because of these processors that the affiliates get paid on time.

Features of payment processors

It’s certainly not a challenge for online casinos to choose the best payment processor for their affiliate programs. The features that they have can be quite confusing. This is why we’ve presented the key features that the casinos must know before choosing a suitable payment processor:

1. A variety of payment methods

Choosing a payment processor that supports a wide range of payment methods would certainly benefit the affiliate program. The online casinos can acquire more affiliates and pay them through their preferred mode of payment. Some of the popular payment methods include credit cards, mobile payment solutions, and direct deposits through bank accounts.

2. Cost

Among the most important factors that online casinos must consider is the cost of a payment processor. There’s obviously a certain amount of cost involved in using such services. As their business begins to scale up, the processing fees and other costs also go up. This certainly affects the revenues of the business.

The ultimate goal of any online casino would be to minimize the operational costs. Of course, this must not be done by sacrificing the quality of service offered to their affiliates.

3. Dedicated support team

When the online casinos witness a surge in their growth, they’ll need more help with their account-related matters. This would be possible only if a payment processor has a dedicated account manager or support team. An excellent support helps the growing online casinos to sort out issues as and when they crop up. They’ll also be able to use the new features without wasting their valuable time.

4. Exclusive deals

Some of the payment processors come up with exclusive deals for businesses that use affiliate programs. Staying updated on these deals can help an online casino choose a payment processor that seems more lucrative.

5. Ability to handle large number of payments

Online casinos need to ensure that their payment processor has the capability to process large number of payments. One of the examples of such payments is mass commissions that are paid during holidays or new product launches. It would be best if the online casino can scale up with the same payment processor in the future. In this way, it can save a lot of time and costs.

The post What Online Casinos Must Know About Payment Processors appeared first on ascensusaffiliates.com.

Before you choose an affiliate program, a thorough analysis of the most desired ones is extremely necessary. Here, we’ve listed some of the popular casino affiliate programs to help you pick the most convenient one:

1. 888 Casino Affiliate Program

Offered by 888 Casino, an award-winning online casino, this affiliate program offers personalized commission plans. As 888 Casino is one of the biggest names in online casinos, referring players to the site is easier. Among the best features of this online casino is its professional approach towards its players as well as affiliates. Besides, 888 Casino is listed on the London Stock Exchange.

This is probably the reason why its affiliate program scores high in trustworthiness. It gives you access to its dedicated affiliate program managers, who provide personalized support 24/7. You’ll also be given some valuable resources to help increase your presence online and monetize your website.

2. Casumo Affiliates

A Malta-based online casino, Casumo also offers sports betting in addition to slots and table games. You’ll certainly benefit a lot from its affiliate program, as Casumo is a popular brand in online casinos worldwide. All the statistics are available on your dashboard, which offers you greater transparency. You’ll earn a certain percentage of the profits that a player generates.

You can begin with a 25% commission and go higher depending on your performance. There are absolutely no hidden fees. All the payouts are processed within the first week of every month. You must have a minimum earning of €100 to qualify for the payout.

3. LeoVegas Affiliates

LeoVegas Casino offers more than 2,000 games to suit the tastes of online gamblers. Ever since its affiliate program began in 2012, it has grown in strength considerably. Once you become an affiliate of this program, you’ll be provided with more than one source of revenue.

This is possible with the casino’s desktop, app, and mobile versions. It offers the traditional affiliate marketing models of CPA, Revenue Share, and CPL. The program is also has certain alternative models, so that you can choose what’s best for you. LeoVegas affiliate program offers you a standard revenue share plan on the basis of the players’ net revenue.

These are the players that you refer to the LeoVegas casino website. Upon signing up, you’ll automatically get a 25% revenue share. This would increase depending on how well you perform as an affiliate.

4. King Billy Partners

King Billy has gained massive popularity across the world as one of the best online casinos in recent times. It was also the winner of the 2019 iGB Affiliate award. It has a fantastic affiliate program that offers 50% commission! This means that its affiliates can enjoy some massive payouts. The affiliates of King Billy’s affiliate program are paid their commissions by the 15th of every month.

There are absolutely no hidden costs. It doesn’t have any negative carry-overs. If you have a negative balance, it will not carry over to the coming month. Besides all these delightful features, King Billy’s affiliate program also has an expert support team that’s always ready for your assistance.

5. PlayAmo Partners

An innovative and modern online casino, PlayAmo uses the latest gaming technologies. Its vast selection of games comes from leading casino game providers such as Evolution and Pragmatic Play. The affiliate program of PlayAmo is among the best as it uses the NetRefer platform.

It’s simple and offers the necessary convenience for the affiliates. Under the PlayAmo Partners affiliate program, you’ll have a personal VIP manager. This helps you in getting all the answers to your queries. The program has a versatile commission structure and methods of payment that are clear and effective.

Payments are calculated based on your performance and sent to you on a monthly basis. You’ll also be provided with a range of efficient tools for promoting PlayAmo’s brands.

6. PlayAttack

An affiliate program trusted by many affiliates, PlayAttack covers top-converting brands in online gambling. They include Frank Casino, SlotV Casino, and Mr Bit Casino. This affiliate program has the license of the Romanian National Office for Gambling. It had the nomination for AskGamblers Awards in the ‘Best Partner’ category for two consecutive years.

PlayAttack was also on the shortlist for the Global Gaming Awards held in London during 2021. It was shortlisted in the category of the Affiliate Program of the year’. This program offers you the best affiliate deals and has no negative carryovers. It offers up to 40% in Revenue Share for your lifetime activity on the platform.

7. Betiton Partners

Betiton is an online casino that brings everything that a gambling enthusiast needs under a single roof. It is an excellent combination of a casino, bingo, and sportsbook. The affiliate program of Betiton has a large selection of options in reporting. Upon becoming an affiliate of Betiton, you’ll have the guarantee of complete transparency on statistics.

This helps you in optimizing traffic and increasing revenues. They process all the payouts within the first few days of every calendar month. The key to the success of Betiton Partners is its flexibility. It offers the popular affiliate marketing models such as CPA, CPL, CPC, and Revenue Share.

Upon partnering with Betiton, you’ll have the default Revenue Share scheme. You’ll have the additional bespoke arrangements later on where required.

8. Casoo Affiliate

Casoo is an online casino operated jointly by three experienced online gaming companies. They are SGS International Ltd., Cyprus; SG International LP, U.K.; and SG International N.V., Curacao. Its affiliate program is relatively new and offers you the chance to earn some great commissions. Upon joining this program, a personal affiliate manager offers the expert assistance you need.

As the Casoo online casino offers a wide range of games, it would certainly attract new customers. This affiliate program offers a high commission rate of 60% on the net profits that the referrals generate. If there’s any negative balance at the beginning of a new month, it changes to zero. This enables you to begin a new month with a clean balance.

The post 8 Best Casino Affiliate Programs Worth Trying appeared first on ascensusaffiliates.com.

You’re the ‘affiliate’ in this program and the business paying you is the ‘merchant’. Usually, you’ll be paid a certain amount in commission. The payment is made only when your link results in the sale of the merchant’s product or products.

The technical term used for this method is Pay Per Action or PPA. In this method, you’ll not get anything for placing the merchant’s link on your website. You’ll get a certain amount only when a visitor to your site performs a certain action. This action involves filling a form and submitting it or making a purchase.

How an affiliate program works

Here we’ll take the example of Amazon.com’s affiliate program. It begins with you signing up on the website of Amazon. Once you sign up, Amazon.com assigns you an Associate ID. Now, let’s say that you have a book review website. You post the review of a new release. Somewhere in the review, you provide a link to the book’s description on Amazon’s website. The visitor who reads your review clicks that link out of curiosity.

The link includes your Associate ID, which is generally at the end of the link. Amazon’s web server will record your Associate ID along with the visitor’s session ID. If the visitor makes any purchase during the session, you’ll get the credit for his or her purchase. Now, if the visitor purchases the exact book you’ve linked to, you’ll get a certain percentage of the sale.

If he or she ends up buying another book, the percentage of sale that you receive will be lesser. You’ll receive the payments from Amazon.com on a quarterly basis. However, your total commission due in a quarter must be more than Amazon.com’s minimum amount.

Benefit for the merchant

Through the affiliate program, a merchant can save big on advertising costs. For example, the merchant has to pay a certain amount in banner advertising. This is irrespective of whether a purchase occurs or not. Under an affiliate program, the merchant’s cost of advertising is limited to the percentage paid to an affiliate.

If the visitor likes the merchant’s website, he or she is likely to visit the site directly. This is yet another benefit that the merchant can get from an affiliate program. In this case, the merchant gets a customer for life.

Benefit for the website owner

Let’s say you’re the website owner. You’ll get to make a good income as long as you have a considerable number of visitors. They must not only click on the affiliate links that you place on your website but also make purchases. You don’t need to take the trouble of setting up the e-commerce functions on your site.

This would be the responsibility of the merchant. You just have to join the affiliate program and place the links strategically on your website.

The post Affiliate Programs and the Way they Work appeared first on ascensusaffiliates.com.

A good way to get started is to familiarize yourself with some of the partnership models in these affiliate programs. So, here we present some of the popular partnership models in online casino affiliate programs:

1. Revenue Share

As an affiliate, you’ll receive a certain percentage of revenue generated by the players you’ve referred. This is called ‘Revenue Share’ model and it is the basis of most of the referral agreements. Most of the affiliates favor this partnership model because it provides them income for the long term.

It also works well for the casinos. The affiliates get the necessary motivation to promote them through their website and other online channels. This results in the generation of constant revenue for the online casinos that they promote.

2. Cost Per Action (CPA)

This is a partnership model where you earn a commission based on an action that your referral performs. It is up to the online casino to decide what action or actions would be considered for the commissions. It can be signing up on the online casino, playing a game, watching a video or making a deposit. This is also one of the popular models in the online casino space today.

3. Pay Per Click (PPC)

Under this partnership model, the online casino you’re promoting pays you when someone clicks on its link. You need to place such links on your website strategically for the best results. The rewards for affiliates in this model can be lower when compared to the other models.

This is because all clicks don’t lead to actions that benefit the online casino. Some of the beneficial actions are filling a registration form and making a deposit. The online casinos benefit immensely from this model, as they can target an audience interested in online casino games.

4. Cost Per View (CPV)

In this model, the affiliate receives commission for every view that an ad gets. The online casinos often utilize this partnership model for their video promotions. You receive commissions for getting your website’s visitors to watch the online casino’s video advertisement. The rewards in CPV model is lower than PPC. This is because you receive your commission merely by getting your visitors to view the ad.

5. Pay Per Sale (PPS)

Under this model, the affiliates get their rewards when the visitors buy the products or services through affiliate links. The PPS rewards are the highest among all the partnership models in online casino affiliate programs. As it results in the sale of products or services advertised, it’s highly beneficial for the online casinos.

6. Hybrid partnership models

The hybrid model is also called mixed model. It’s a combination of Revenue Share and CPA models. Many online casinos offer this partnership model in their effort to provide their affiliates with the best deals. A few online casinos may also offer their affiliates some customized options as well. In a way, this model is a win-win for affiliates and the online casinos they’re promoting.

The post 6 Partnership Models in Online Casino Affiliate Programs appeared first on ascensusaffiliates.com.

This can be particularly effective in certain markets where radio and television advertising is either prohibited or restricted. The online casinos use their affiliates to reach out to a large number of potential players on the internet.

Who is an affiliate?

An affiliate of an online casino can be an individual, small business, or a company that owns a website. Generally, those who have some knowledge about the industry are sought by the online casinos for their affiliate programs. However, a website is not the only online platform used by the affiliates for promoting the online casinos.

YouTube channels, Instagram accounts, and Facebook pages are some of the other mediums that the affiliates use. The affiliates can use their industry knowledge to drive niche traffic to their website. Through the affiliate links, they can get the visitors of their websites to sign up on the online casinos.

An effective addition to SEO

Online casinos can use Search Engine Optimization or SEO to improve their online presence. This will help millions of players around the world searching for online casinos to find them. Affiliates can produce the same results. The real difference here is how these two forms of marketing affect the marketing budgets.

Affiliate marketing is based on performance. So, the online casinos need not set aside a particular budget for marketing or advertising. On the other hand, they’ll definitely need a sizable marketing budget for SEO. Affiliate marketing can be a great addition to their SEO strategies as they’ll reap the benefits of both.

Niche-specific targeting

Although search engine optimization is essential for online casinos, the advantages of affiliate marketing can’t be ignored. Affiliates use various strategies that target the audience specific to the niche. They include the usual marketing strategies, such as email marketing. Over a period of time, the affiliates manage to build a good database of potential players.

In addition to the usual emails, they also send the ones that contain affiliate links. These links generally send them to the landing page of the online casinos that the affiliates are promoting. Another tried and tested strategy is placing banner ads of the online casinos on the affiliates’ websites.

Banner ads on affiliates’ websites

The affiliates drive large amounts of traffic to their websites with the help of top-quality content. With such huge volume of visitors, online casinos can use the websites of their affiliates to place banner ads. This would not only increase their brand awareness but also the revenues that come in from the sign-ups.

The players who don’t sign-up would certainly know about the online casino through such ads. It also increases the rankings of online casinos on search engines. With so many benefits, it won’t be a bad idea for them to partner with the affiliates.

The post Why Casinos Use Affiliates for Their Online Promotions appeared first on ascensusaffiliates.com.

Fortunately, you have several options in payment solutions today. This makes it easier for you to choose a payment solution that’s trustworthy and hassle-free. Here are some of the best options in payment solutions for online casino affiliates available in recent times:

1. PayPal

Available in over 200 countries across the world, this is perhaps the most popular payment solution in recent times. PayPal is reliable, flexible, and safe. Its users can send or receive payments in many currencies. It began more than a decade ago and is now a well-known alternative for affiliates, merchants, and commercial users.

It is available at all the major affiliate networks and offers free transfers between PayPal accounts. The downsides of using this payment solution is its relatively high commission costs and strict rules.

2. Wire transfer

You’ll come across different forms of wire transfers, but the process that they use is the same. They are subject to some stringent procedures for KYC (Know Your Client). They are intended to reduce money laundering and other financial frauds.

In wire transfers, money is moved from the sender to the receiver either physically or electronically. One of the major drawbacks of wire transfer is that it takes around 1 to 3 days to complete. The bank charges on such transfers vary depending on the withdrawal amount and other factors.

3. Skrill

This payment solution supports 40 currencies and is available in nearly 190 countries. It was formerly known as Moneybookers. Skrill is a payment solution that many affiliate programs, online casinos, and certain financial services use. One great thing about Skrill is that affiliate payouts can automatically convert the currency.

As a result, the affiliate can get their payouts hassle-free, no matter where they are in the world. You can use Skrill if you don’t have other e-wallets available for you. Skrill charges no joining fee. If you use it every 12 months, you don’t have to pay the maintenance fee either. If you don’t use it every 12 months, you’ll need to pay a monthly fee of $3.

4. Payoneer

This is yet another popular payment solution that many affiliates and bloggers across the world use. Payoneer users with an online account also receive a debit card. They can use it to withdraw funds from ATMs or banks anywhere in the world. Many of the major advertising networks also have a direct integration with this payment solution.

If you’re using Payoneer, you can receive affiliate payments from any country. The only condition is that the company must be on Payoneer’s whitelist. This payment solution is trustworthy and extremely easy to use. Besides, it has an excellent customer support for quick resolution of issues. One of its downsides is that it has a long withdrawal period. It provides only a limited number of withdrawal methods.

The post Top 4 Payment Solutions for Online Casino Affiliates appeared first on ascensusaffiliates.com.

If your account shows $1,250 in the month of January, you’ll begin February with $0. Now, if your account is -$1,000 by the end of the month, you’ll begin March with -$1,000. This won’t have any impact on your previous earnings. However, the negative balance will continue to carry over until you’ve earned enough.

No negative carryover

When a negative balance doesn’t carry over to the next month, it’s called ‘no negative carryover’. Now, let’s understand this with the help of an example. Let’s say that you have $1,250 in the month of January. You begin February with $0 and by the end of the month you have -$1,000. Under no negative carryover, you’ll start the month of March with $0 instead of -$1,000.

The importance of researching affiliate programs

According to some of the industry experts, ‘no negative carryover’ is often too good to be true. Here, we’ll again try to delve into this issue by taking the help of an example. Let’s say your balance on the 30th of July is $0. On the very next day, a player deposits $500 and loses big time.

This puts your account at -$9500. On the 1st of August, your balance is reset to $0 according to the no negative carryover rule. After a while, the player wins back the amount and your account is now at $9,800. You might say that all is well at the moment, but this is not so in reality. The player lost a total of $800 with $300 going to you and $500 to the casino. Yet you’re owed $9,500.

The question is whether the casino would really pay out such an amount. If they are indeed paying out such an amount, it would be an extremely rare case. If you come across affiliate programs offering no negative carryover, do your research on them.

Just like most of the things in the world, this seems too good to be true. Some of the affiliate programs will have policies to protect themselves from such things.

Some concluding thoughts

It’s not that affiliate programs with ‘no negative carryover’ are bad. Many affiliates in the world are working with such casino affiliate programs at the moment. You must certainly do an in-depth research on such programs. If the only thing that the program offers is no negative carryover, you must think twice before signing up.

Some affiliate programs offer no negative carryover for the first three months. In such cases, there’s a good reason why they have such an offer. The reason is that they want affiliates to promote them. They’re willing to take the risk of a loss if the affiliates would stick to them.

The post Negative Carryover in Casino Affiliate Programs appeared first on ascensusaffiliates.com.

The affiliates receive commissions from the merchant for sending traffic or generating sales through an affiliate link. The visitors to the websites of the affiliates click the affiliate link, which takes them to the merchant’s product page. If they end up making the purchase, the affilate gets a certain amount in commission from the merchant.

Clicks and purchases from the affiliate link are tracked with the help of cookies. There’s a specific ‘length’ or ‘cookie life’, which determines how long the cookie will track the user’s online activity. Now, let’s go through the different affiliate marketing methods that a business or merchant can benefit from.

1. Search affiliates

Under this affiliate marketing method, the entrepreneurs or freelancers pay their own money to promote the offers of businesses. Online advertising platforms like Facebook Advertising are some of the places for promoting such offers. This would be effective for a business if the affiliate or partner has an SEO background.

2. Bloggers and influencers

There are many popular social media influencers and bloggers who have a large number of followers. These individuals engage regularly with their followers. Many of these followers are the ideal buyer persona for certain businesses. Upon partnering with such bloggers and social media influencers, a business can potentially increase its sales.

For example, if a business sells kitchen appliances, it can partner with a YouTube influencer who posts recipes. The influencer would then recommend a kitchen appliance of the business in his or her next recipe video. This might result in the target audience visiting the website of the business.

If they like the kitchen appliances, they might purchase their desired items. So, this would bring additional revenues for the business as well as the influencer.

3. Review posts and videos

There are certain blogs, YouTube channels, and Instagram accounts dedicated to product reviews. Some of them have a large number of followers or subscribers. They can be great avenues for businesses to increase the sales of their products or services.

A business can reach out to the owner of such blogs, YouTube channels, or Instagram accounts. It can collaborate with him or her to promote its products. Then the blogger, owner of the YouTube channel or the Instagram account owner can promote its products or services.

These influencers achieve this by mentioning the products or services in their posts or videos. They then encourages their followers to buy them by clicking the affiliate link.

4. Coupons

If a business offers a product or service that’s not yet popular, a coupon site would be extremely useful. Partnering with a coupon website for a limited amount of time is something that a business can try. No business likes to give away its product or service at a discount.

However, this can be quite effective in getting some first-time customers to visit its website. If these customers like the product or service, they’ll surely become brand advocates of the business.

The post 4 Affiliate Marketing Methods for Businesses appeared first on ascensusaffiliates.com.

However, the reality is that only a certain number of affiliates make considerable profits through their websites. Before starting an affiliate website for promoting online casinos, you must also know the mistakes that must be avoided. Here, we’ve listed some of the mistakes that online casino affiliate websites make:

1. Lesser focus on building the website’s authority

To begin with, you must understand why so many people gamble online. In order to know the truth, you’ll need to put yourself in their shoes. Once this is done, everything will start to make sense. Players of online casinos certainly have money to spend, but not much time to waste. There are many individuals out there who want to know more about online casinos.

They’re interested in knowing how they work and the benefits that they have in store for players. For this purpose, they’ll always look for trustworthy and authoritative websites. So, as an affiliate of an online casino, you must first focus on building authority of your website. The prospect of making a quick buck might seem attractive, but it can severely damage your website’s authority.

2. Posting low-quality content

There’s a good reason why the phrase ‘content is king’ is used countless times while talking about content marketing. In the rush to increase their website traffic, many online casino affiliates post low-quality content on their site. It’s astonishing to see a large number of websites not investing much time and resources in creating top-quality content.

As constant innovation is happening in the online casino gaming space, there’s always a demand for quality content. The most up-to-date information about latest promotions, sports betting offers, competitions, and new casinos is always in demand.

The content on your website must provide some real solutions to the questions of online casino players. It must not be some low-quality content that one posts for improving the site’s search rankings.

3. Focusing just on hard selling

The internet users are savvy individuals. They just don’t like the hard sell that they’re given. Affiliates must not make the mistake of hard selling as the users can sense it immediately. Although it’s quite tempting, you must avoid hard selling as it would seriously affect conversions.

The most successful online casino affiliates are aware of the long-term benefits that come from educating their audience. If you consistently provide top-quality, valuable content on your website, you’ll surely build trust and legitimacy.

4. A shallow-looking website

A website that doesn’t look professional or aesthetically-pleasing can be a big turn-off for many internet users. There are many online casino affiliates who don’t spend enough time improving the look of their website. Instead, they take shortcuts and make their site look shallow and disgusting.

Some affiliates assume that the look of a website doesn’t matter as long as it has great content. A great website is, in fact, a combination of excellent design and top-quality content. The intention must be to give the visitors complete information without any navigation-related issues.

The post 4 Mistakes Online Casino Affiliate Websites Make appeared first on ascensusaffiliates.com.